Giorgio Armani has made his mark in the fashion world, and is now taking over the contemporary art world. Giorgio Armani is famously known for his "ready-to-wear" collection, but also his expensive fashion lines that have equally been made accessible to the public. Armani is notorious for making an extravagant impression upon both the public, and his celebrities friends likewise.
How many collections does a fashion designer have to make a museum of their own? Well, with collections of haute couture, ready-to-wear, shoes, accessories, leather goods, cosmetics and now home interiors, it is no surprise that Armani has made the grand move of making his very own museum dedicated to his works of art, which will now literally be "works of art." With the creation of the Silos Museum, his legacy will now physically live forever. The museum represents a living art show, and most importantly to the fashion industry, a living fashion show. His fans will now be capable of visiting his museum to indulge themselves in Armani history and arts, that may not have been accessible to him if it were not for the museum. Emporio party was Armani's bridge to the future, but the Silos museum is Armani's bridge to his legacy.
The Silos museum also adds to Armani's mysterious, yet strike of genius, that characterizes him and his brand. The creation of this museum is breaking all the rules, something that he is known for doing and only further's his legacy of thinking outside the box, when it comes to his events. This adds to Armani's popularity and "cool" factor, upping his fashion marketing brilliance to an all time max, as he is one of the few fashion designers that have the honor of having a museum solely dedicated to them.
In true Armani fashion, the future is always a work in progress. For the future, Armani can utilize his museum for future fashion show events, and even use it as a location to establish or highlight some of his newest fashions. According to the Silos Museum website, the exhibition tells a story and shows the style divided by themes that inspire and continue to inspire to creative work of Armani. In order to create public buzz, something that Armani has conquered and established precedent for, I would not hold it against Armani if they would use the museum to show some new unrevealed pieces, causing a frenzy.
The Armani brand is truly iconic. With their exceptional lines that offer comfort to both the public and celebrities alike, and their meticulous yet fun marketing strategies, I do not see the end of Armani, nor his legacy to end soon.
http://www.architecturaldigest.com/story/armani-silos-museum-opens-in-milan
http://gotham-magazine.com/two-new-giorgio-armani-lines
http://www.wmagazine.com/culture/2015/08/giorgio-armani-museum/
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